One in two US baby boomers (generally classified as individuals born between 1946 and 1964) say sugar reduction is a primary dietary concern, driving sales and consumer interest in low- to no-sugar sugar products, according to Innova Market Insights research.
High inflation in many Latin American countries is pushing consumers to shop based on value, but whether they define this as higher quality or larger quantity varies on their age, goals and specific country, according to recent research from Nielsen....
Sales of organic food continues to rise at a breakneck pace compared to the overall market, thanks in part to more Millennials regularly stocking their shopping carts with it, according to new survey data from the Organic Trade Association.
The aging of the Baby Boomer generation and increased spending power among Millennials is set to disrupt the way the food industry does business, according to a new study.
Generational tastes are more different than ever before – and food marketers should not ignore these variations, claims flavor marketing expert Kim Holman.
Manufacturers need to explore new product developments in health and wellness and functional categories in order to tap into the US baby boomer market, according to a report.
There is still more room for functional food and dietary supplement
manufacturers to target baby boomers, but it will require the use
of sensitive marketing tactics say analysts.
Food manufacturers are not exploring the full potential of the baby
boomers market, according to a new report, which says that
companies need to understand that this is not one homogenous group
and adapt their products and marketing...